Years and Years – Desire ft. Tove Lo
“Most of the pop videos I’ve seen that have any male and female interaction are usually centred around a romance, and that’s great, I am all for romance, but let’s face it there are a lot of other sexualities and identities that are well deserving of some shiny pop video love.
I’ve been wanting to make a video with some of my queer family for a long time and ‘Desire’ felt like the right time to do it. Every Y&Y video has some similar elements that run through it: magical worlds, symbolism, pretty lights and this time I wanted sex added into that mixture.
I wanted the video to feel sexy. Everyone has a different definition of what they find sexy, so why do we so often get given one version of what sexy is time and time again? Is there a rulebook for men and women on how to feel sexy or what sexy is? For me, whoever it is, two women, two men, a group of gender-queer people, it’s all cute. It can all be a positive and a joyful expression of sexiness and sexuality, you don’t have to be a specific gender to enjoy it (…)
(…) What do we expect from pop music? From our pop stars? What do we expect from the ones that are gay? I don’t know the answers to these questions but I for one don’t want to see a narrow representation of gender and identity on our screens or in our music. I want diversity. We shouldn’t have to feel scared about putting our sexualities and identities on display in all their beautiful, interlocking, multi-layered multi-coloured glory. I want to be proud. Proud to shove it in people’s faces if I want to.
Thank you for reading – it’s the support from you guys that has got me to a place where I’m able to say things like this, to not feel so scared to shout about what I believe in. Hope you enjoy the video.”
Lots of love, Olly xxx
Video directed by Fred Rowson
The new album ‘Communion’ featuring King, Shine & Eyes Shut is out now. Buy all formats here: http://po.st/YYAlbumBuy
Special thanks to actress Cara Horgan.